About us.

We turn your data into strategies that move your business forward.

We know that adopting new tools and systems isn’t just about technology. It’s about trust, collaboration, and finding the confidence to try something new. It’s about making sure that digital transformation serves your reality — not the other way around.

Our work starts with listening. To your challenges, your context, your goals. From there, we explore what digital can look like for you: whether that means turning scattered spreadsheets into insight, connecting different platforms to each other, or building the skills that keep your business resilient.

Across the global coffee value chain, we walk alongside coffee companies who want to make technology meaningful — practical, empowering, and rooted in real impact.

Because when digital transformation feels right, it doesn’t replace your way of working. It amplifies it.

Let’s get started

What do we do?

We bring together knowledge, experience, and conversation to help coffee businesses make sense of the digital world — and make the choices that truly fit their reality.

Rather than prescribing specific tools or platforms, we focus on giving you the understanding and confidence to decide what works best for your context.

Through practical guidance, learning opportunities, and open resources, we help you move from uncertainty to clarity — and from clarity to action.

Every step is built around one goal: making technology a tool that strengthens your business, your partnerships, and your impact.

See how we support coffee organizations

Our proven methodology: from assessment to independence.

We work shoulder-to-shoulder with your team through every stage:

🔍 Assess: Diagnostic of current data systems—what works, what’s redundant, what’s missing
🧩 Strategize: Co-create a roadmap that fits your needs, context, and long-term goals
⚙️ Pilot & Improve: Start small, learn fast—test with limited scope, gather feedback, refine
🚀 Scale: Expand with confidence—support implementation of improved tools and data structure

Meet the team.

  • Elisa Criscione

    Elisa Criscione

    FOUNDER & CEO

    Elisa is the creator of Digital Coffee Future and the Founder and Lead Consultant of Expressing Origin, a consultancy whose mission is to support tropical agriculture stakeholders to develop tailor-made solutions, with a special emphasis on coffee and digitalization. Before fully dedicating herself to a career in coffee, she deepened her understanding of the application of digital solutions in agriculture in Ghana and worked in Colombia in the sustainable development arena where she first entered into contact with coffee.

  • Marta Salazar

    PROGRAM COORDINATOR

    Marta has more than 20 years of experience working with the government and private sector in sustainable development, research and social work. The projects in which she has participated have focused especially on local-specific scenarios geared to providing relevant and high impact in the territories. As a result, she actively worked together with ex-combatants around Colombia with the aim to support their agricultural-based projects. Marta is also the co-founder of Venus en La Tierra, a coffee company dedicated to working and improving the livelihoods of small farmers in Colombia.

  • Carolina Pirola

    COMMUNICATIONS LEAD

    Carolina is a journalist and communications specialist based in Madrid, Spain. She has over 15 years of experience working in media. A personal interest in sustainability led her to investigate coffee farming communities in the Canary Islands and northern Argentina. This introduced her to the coffee industry, which has become her passion and focus for the last few years. Carolina also collaborates with The Chain Collaborative, where she supports consulting and community-led development projects.

  • Hubert Peri

    SENIOR CONSULTANT & EDUCATION MANAGER

    Hubert is the Lead Consultant and Trainer for DCF’s Education Portfolio. Based in Chiapas, Mexico, he has worked for over 15 years on access to finance, market, business intelligence and advisory services for smallholder coffee, cocoa, honey and handicraft organizations throughout Latin America and Africa. Hubert is also founder of TheFarmerbox, a start-up dedicated to providing first mile digital data solutions for smallholder organizations, and digital transformation ambassador for the Inter-American Institute for Cooperation on Agriculture (IICA).

Our services.